What is a keratin treatment?

A keratin treatment is a professional hair smoothing service that infuses a keratin protein formula into each strand, then seals it in with heat. It eliminates frizz, cuts blow-dry time significantly, and adds shine, without permanently altering your natural texture. Your hair still has movement, you just don't have the fight.

How long does a keratin treatment last?

Depends on which option you choose. The Express Treatment lasts up to 6 weeks. The Full Keratin Treatment lasts up to 6 months. Using sulfate-free shampoo and following the aftercare guidelines your stylist gives you will maximize your results.

Who performs keratin treatments at Creative Touch?

Creative Touch's stylists perform keratin smoothing treatments in Tupelo, MS. They work with all hair types (fine, thick, curly, straight, color-treated, and chemically processed) and will recommend the right treatment option for your hair and lifestyle.

How much does a keratin treatment cost in Tupelo, MS?

The Express Keratin Treatment starts at $175 and takes about 90 minutes. The Full Keratin Treatment starts at $350 and takes about 2.5 hours. Final pricing depends on your hair length and density. Call Creative Touch at (662) 844-3734 and your stylist will give you an honest quote before booking.

Can I get a keratin treatment if I have color-treated hair?

Yes. Keratin treatments are generally compatible with color-treated hair. In many cases, the smoothing treatment can actually enhance color vibrancy and shine. Your stylist will assess your hair's current condition during your consultation and let you know if any precautions apply to your specific situation.

How do I care for my hair after a keratin treatment?

For the first 24 to 48 hours, keep your hair dry and avoid washing, tying, or clipping it. After that, switch to a sulfate-free shampoo. That's the single most important thing you can do to extend your results. Avoid saltwater and chlorinated pools when possible. Your stylist will walk you through everything before you leave the chair.

Is a keratin treatment the same as a Brazilian blowout?

They're similar but not identical. 'Brazilian blowout' is a brand name for one type of keratin smoothing treatment. At Creative Touch, we offer professional keratin treatments that achieve the same frizz-elimination and smoothing results. Both work by sealing a keratin formula into the hair shaft with heat. The key differences are the specific formula and application technique. Your stylist can explain exactly what to expect from the treatment we offer.

SMOOTH · SHINE · TRANSFORM

Keratin Treatments

Game-changer for your morning routine.

Express (90 min, 6 weeks) or full treatment (2.5 hours, 6 months).

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WHAT KERATIN DOES

Less Frizz. Faster Styling. More Good Hair Days.

Keratin treatments are not chemical straighteners. They work with your hair's natural texture, eliminating frizz, adding shine, and dramatically cutting your blow-dry time without locking your hair into a single shape. You still have movement. You just don't have the fight.

Our stylists offer two options: the Express Treatment ($175+) for a shorter commitment with 6-week results, and the Full Treatment ($350+) that genuinely changes how your hair behaves for up to 6 months. Combine your keratin appointment with color, massage, or other services the same day. Call to book and we'll help you pick the right option.

Kelly Frerer

Keratin & Extensions Specialist · Creative Touch Day Spa & Salon

Specializes in Express and Full keratin treatment techniques
Works with every texture: fine, straight, wavy, thick, curly, and coily
Experienced with color-treated and chemically processed hair
Also offers tape-in and keratin-tip hair extensions

TREATMENT OPTIONS & PRICING

Two Ways to Smooth

Duration ~90 minutes

Results last Up to 6 weeks

Best for First-timers & fine hair

Effect Cuts blow-dry time in half, kills frizz

from $175 Call for exact quote based on hair length & density

Call to Book

Duration ~2.5 hours

Results last Up to 6 months

Best for Thick, curly, or high-frizz hair

Effect Changes how your hair behaves day-to-day

from $350 Call for exact quote based on hair length & density

Call to Book

THE PROCESS

What to Expect

Consultation

Your stylist assesses your hair type, texture, and goals, then recommends Express or Full based on what your hair and lifestyle actually need. No upsell, just the right call.

Application

The keratin formula is applied section by section through clean, dry hair. This is the most time-intensive part of the service. Precision here is what makes the result last.

Heat Processing

A flat iron seals the treatment into each strand at high heat. This is what activates the smoothing effect. The transformation happens right here in the chair.

Aftercare Instructions

Your stylist walks you through the 24 to 48 hour no-wash window and the sulfate-free shampoo requirement. Follow that and your results last the full duration. They'll tell you exactly what to do.

COMMON QUESTIONS

Keratin Treatment FAQ

A keratin treatment is a professional hair smoothing service that infuses a keratin protein formula into each strand, then seals it in with heat. It eliminates frizz, cuts blow-dry time significantly, and adds shine, without permanently altering your natural texture. Your hair still has movement, you just don't have the fight.
Depends on which option you choose. The Express Treatment lasts up to 6 weeks. The Full Keratin Treatment lasts up to 6 months. Using sulfate-free shampoo and following the aftercare guidelines your stylist gives you will maximize your results.
Creative Touch's stylists perform keratin smoothing treatments in Tupelo, MS. They work with all hair types (fine, thick, curly, straight, color-treated, and chemically processed) and will recommend the right treatment option for your hair and lifestyle.
The Express Keratin Treatment starts at $175 and takes about 90 minutes. The Full Keratin Treatment starts at $350 and takes about 2.5 hours. Final pricing depends on your hair length and density. Call Creative Touch at (662) 844-3734 and your stylist will give you an honest quote before booking.
Yes. Keratin treatments are generally compatible with color-treated hair. In many cases, the smoothing treatment can actually enhance color vibrancy and shine. Your stylist will assess your hair's current condition during your consultation and let you know if any precautions apply to your specific situation.
For the first 24 to 48 hours, keep your hair dry and avoid washing, tying, or clipping it. After that, switch to a sulfate-free shampoo. That's the single most important thing you can do to extend your results. Avoid saltwater and chlorinated pools when possible. Your stylist will walk you through everything before you leave the chair.
They're similar but not identical. "Brazilian blowout" is a brand name for one type of keratin smoothing treatment. At Creative Touch, we offer professional keratin treatments that achieve the same frizz-elimination and smoothing results. Both work by sealing a keratin formula into the hair shaft with heat. The key differences are the specific formula and application technique. Your stylist can explain exactly what to expect from the treatment we offer.

ALSO AT CREATIVE TOUCH

Keratin Treatments

Less Frizz. Faster Styling. More Good Hair Days.

Two Ways to Smooth

Keratin Express